A car culture and music festival for all motorsports lovers
It’s a common thought among gearheads. You’re sitting at home, playing Forza Horizon, and find yourself wondering: What if a festival like that—a single colossal event with all types of racing, car shows, and live music—existed in real life? We have excellent news for you! The team at #GRIDLIFE made it a reality!
#GRIDLIFE has made a name for itself over the last few years for taking everything great about automotive culture and bringing it together for one massive party. #GRIDLIFE Alpine Horizon starts Friday, September 9, kicking off three full days of incredible action. It includes racing events from drifting to rally, live performances by top artists like Trippie Redd and Taking Back Sunday, and drivers like Chris Forsberg from Formula Drift, Vaughn Gittin Jr from RTR, and our partner, Hert Eugene Jr (@Hertlife) from Hoonigan.
Set in the shadow of the legendary Pikes Peak, #GRIDLIFE Alpine Horizon brings all of the phenomenal #GRIDLIFE events to the Pikes Peak International Raceway, complete with the most picturesque landscape imaginable. In addition to a 1.3-mile road course, the raceway has quarter-mile and one-mile paved ovals, and a nearly two-mile dirt course, making Pikes Peak International Raceway the perfect location for a festival that brings all automotive passions together.
Meet Stephanie Drifts
Ready for her first time at a #GRIDLIFE event, our partner, Stephanie Rodriguez (@stephaniedrifts) can’t wait to shred tires on the drift course, saying, “I’m looking forward to a new track, new setting, and seeing how quickly I’ll be able to adapt. I’m excited to attend my first ever #GRIDLIFE and even more excited that I’ll be able to drive as well.”
#GRIDLIFE is special because it's diverse and encourages everyone to participate no matter where they are on their automotive journey. Whether you’re just getting into cars, competing in the time attack, drifting, offroad trucks, or rally, or just showing your car off, there’s a place for you there.
Meet Dustin Williams
Last year, our partner Dustin Williams (@dustiinw) took to the track for the very first time in his Spoon Honda S2000, competing in time attack trials against other drivers and fellow influencers like Gears and Gasoline. This year, we’re eager to see how he does after a year of seat-time on track.
Our team at Advance Auto Parts is thrilled to join the festivities for the first time! We will be at #GRIDLIFE Alpine Horizon Festival from September 9-11 and can’t wait to share the excitement with all the drivers, builders and fans. Stop by our booth for merch and meet and greets with Stephanie, Dustin and Hert! And don’t forget to follow along on Instagram (@advanceautoparts) for a behind-the-scenes look at the #GRIDLIFE experience. See you on the GRID!